Action Engineering
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We are on a mission to change the culture of manufacturing by championing people with our technical expertise, inspiration, and grit. We are building a resilient future centered on connected, trusted models and an uplifted workforce. Are you ready? Let's get started. Action Engineering helps organizations large and small achieve their Model-Based Enterprise goals by motivating stakeholders, delivering training, and providing business planning and implementation consulting services.

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Founded in 2008, Action Engineering is dedicated to helping organizations large and small achieve their Model-Based Definition (MBD) and Model-Based Enterprise (MBE) goals.
Our mission is to enable digital transformations.
We empower model-based visionaries to make radical improvements by championing people with our technical expertise, inspiration, and grit.
Action Engineering believes that business cannot exist in a vacuum.
We strive to work in collaborative environments where all opinions and ideas are equally valued.
Jennifer Herron is the CEO of Action Engineering, a registered Women-Owned Small Business specializing in guiding organizations through their transformation into a Model-Based Enterprise (MBE) using Model-Based Definition (MBD).
She serves on the Digital Metrology Standards Consortium (DMSC) Board of Directors, which maintains the QIF and DMIS standards.
Ms. Herron has extensive experience with the hardware design for spaceflight and military systems, and as such, is an expert in multiple CAD packages (e.g., Creo, NX, SOLIDWORKS, Inventor).
Action Engineering helps organizations large and small achieve their Model-Based Enterprise goals by motivating stakeholders, delivering training, and providing business planning and implementation consulting services.
We present concepts CAD-agnostically while working with you to tailor training and processes to your specific CAD software platform and organizational needs.
Use the Action Engineering Proven Coaching Process to clarify and accelerate your digital manufacturing data transition.
Journeying from a Proof of Concept to your first Pilot, and developing your future MBE Roadmap for success.
For good Model-Based Definition, you need proper Geometric Dimensioning and Tolerancing.
If you've dipped your toes into MBD, then you know the devil is in the details.
GD&T and MBD experts will guide you through the What, Why, and How of Model-Based Definition and the right way to apply GD&T for MBD.
The fundamentals of model-based business practices.
Clearly defined MBD/MBE terms and definitions.
An overview of relevant standards.
An understanding of the expanse of the MBE infrastructure.
Current industry benefits and important factors for understanding MBD's return on investment.
Ready to understand why Model-Based Definition (MBD) is so important to your organization?.
The discussions around tools, processes, standards, and most importantly, the people who use MBD are updated to match current industry practice.
MBD is the foundation for Model-Based Systems Engineering (MBSE), Industry 4.0, and creating digital twins.
The first edition of the book considered how CAD jockeys designed products and did not include the broader benefits during manufacturing.
Jennifer Herron, founder & CEO of Action Engineering, states: "The downstream benefits of MBD on the shop floor and during inspection often eclipse the time and effort savings in engineering, so it is imperative to engage the entire enterprise."
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